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nefer

Opening 1 February 2027

new studios, first.

A fashion shop made for you. Independent studios, chosen by hand.

One e-mail now, one when we open. Privacy.

Take the 1-minute style testLet Nefrine read your style and give you styling ideas.
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it’s already looking — for you, not for everyone.

not another marketplace.

NEFER finds designers early — small studios, first collections, things made in tens, not thousands.

  • 01

    found early

    Studios on their first or second collection. Most you won’t find anywhere else yet.

  • 02

    made in small runs

    Pieces made in tens. When they’re gone, they’re gone — and we’ll say so honestly.

  • 03

    a feed that learns slowly

    Tell it how familiar or unknown you like things. It listens, and it explains why it shows you something.

this shop is made for you.

Not a shop for everyone. You’ll see what fits your style, your colours and your size. Someone else opens NEFER and sees a completely different shop.

yours

soft strange · mostly unknown

Knitwear from a small studio, a shoe maker, a cuff made by one person. Size S, EU 38.

hers

night tailoring · mostly familiar

A tailoring studio, black coats, a bag in leather offcuts. Size M, EU 40.

An illustration of what’s coming — not real pieces or studios.

  • what you love

    Your aesthetics, from the style test and from what you tell us.

  • familiar ⟷ unknown

    You choose how far from your comfort zone we go.

  • your sizes

    Pieces that don’t come in your size quietly step back.

  • why this?

    Every suggestion shows why you’re seeing it. You can always change it.

style test · 1 minute

show us what you wear.

Up to three photos of outfits or looks you love. Nefrine reads your style; the full report comes by e-mail.

Before you add photos

Your photos go to OpenAI for the analysis and are dropped right after. · Privacy

meet nefrine · your AI stylist · coming

she has one eye. it’s a good one.

Tell her what you like. She’ll show you what you didn’t know to look for. She opens with NEFER — for now, she’s practising.

for studios

we’re looking for you.

Independent, early, a little strange. We open with a small first group — by invitation and by application.

  • Chosen by hand — every application is read by a person
  • You stay the seller — your name, your prices, your story
  • A studio page and dashboard that are actually nice to use
  • Shown to people who are looking for exactly you

apply for the first group

A short application.

start your application

We reply to every studio within two weeks. Already applied? Sign in

before you ask.

What is NEFER?

An online place to discover and buy from independent fashion studios — early, before everyone else does.

When does it open?

On 1 February 2027. Everyone on the list hears first, by e-mail.

Who sells the pieces?

Each studio sells its own pieces. NEFER is the place where you find them; you always see who the seller is.

Who is Nefrine?

Our AI stylist, opening with NEFER. She’ll suggest pieces and studios based on what you like. She’s an AI, not a person.

How personal will it be?

That’s the plan: the order of pieces, the studios you see and the sizes shown, based on what you tell us. You’ll always see why something is shown, and you can change it.

What happens to my photos in the style test?

They’re sent to OpenAI, which runs the analysis for us, and dropped right after — we don’t keep them. Nefrine looks at clothing only. The report is kept for 30 days, then deleted.

What happens to my e-mail?

The waitlist: a confirmation now and one e-mail when NEFER opens. News before then only if you tick that box. A style report: one e-mail with your report. No sharing, no spam; leave any time in one click.